Skip to content
Close
SEARCH
CONTACT
PHONE: 781-968-5818E-MAIL: millersville.admissions@focusedusolutions.com
Enroll Now
PHONE: 781-968-5818E-MAIL: millersville.admissions@focusedusolutions.com
Enroll Now
×

Course Enrollment

Digital Marketing

Digital Marketing Bootcamp

Accelerate Your Digital Marketing Skills with this Power-Packed Bootcamp!

Enroll Now

Take advantage of the rapid growth in the marketing industry by boosting your marketing skills!

Digital Marketing

The Digital Marketing Bootcamp is a comprehensive 24-week program designed to equip students with the skills and knowledge necessary to succeed in the field of digital marketing. The course begins by covering the fundamental concepts of traditional marketing and then delves into the world of digital marketing with an emphasis on strategy development, data analysis, and scientific testing and evaluation.

Each module project builds upon the previous one, culminating in the development of a digital marketing strategy document in the penultimate module. This document can be applied to a real-world case scenario for either the student's current company or a potential future company. By the end of the program, students will have gained the skills and confidence needed to succeed in the fast-paced and ever-evolving field of digital marketing.

Program Details

DURATION

24 Weeks

FORM

Fully online with Instructor-Led Training Sessions

COST

$9,000. Installment options available

START DATE

Begins every month. Enroll now to select your start date.

Course Overview

This program is carefully designed to aid digital marketing employees in gaining knowledge on the various aspects of digital marketing through interactive activities, videos, quizzes, and real-life scenarios. Throughout the course, students will gain hands-on experience in essential digital marketing areas, including social media management, SEM, Google Analytics, email marketing, CRM, and automation.

The Digital Marketing bootcamp provides a comprehensive and practical learning experience for individuals looking to master the art of digital marketing. The course is designed to equip participants with a strong foundation in marketing fundamentals and strategies, along with essential skills in budget management and team management. Through a combination of theoretical knowledge and hands-on exercises, participants will gain the expertise needed to develop effective marketing strategies, allocate budgets efficiently, and lead and coordinate teams effectively in a digital marketing context.

  • Overview
  • Modules

Overview

The Digital Marketing bootcamp provides a comprehensive and practical learning experience for individuals looking to master the art of digital marketing. The course is designed to equip participants with a strong foundation in marketing fundamentals and strategies, along with essential skills in budget management and team management. Through a combination of theoretical knowledge and hands-on exercises, participants will gain the expertise needed to develop effective marketing strategies, allocate budgets efficiently, and lead and coordinate teams effectively in a digital marketing context.

Modules

Module 1: Digital Marketing Basics

Module 2: Customer-Centric Marketing

Module 3: Digital Toolkit: Tools of the Trade

Module 4: Results-Driven Marketing

Module 5: SEO and Paid Advertising

Module 6: SEO Keyword Mastery

Module 7: Creating and Marketing Engaging Content

Module 8: Social Media Marketing and Advertising

Module 9: Google Analytics Expertise

Module 10: Video Ad Campaigns

Module 11: Mobile Marketing Pro

Module 12: Strategic Marketing Leadership

Module 13: Networking for Success

Designed For

This comprehensive digital marketing bootcamp caters to a diverse range of individuals who are passionate about the field of marketing. This bootcamp is designed for aspiring marketers, professionals, and entrepreneurs seeking to enhance their digital marketing expertise and achieve tangible results. Our program is valuable for professionals in related fields such as advertising, public relations, sales, or analytics, as it offers insights into how digital marketing integrates with these disciplines and how to leverage them synergistically. Due to the wide variety of roles and responsibilities within the digital marketing field, there is no single salary range for digital marketing employees. Salaries can range from $50,000 to upwards of $150,000 depending on the level of experience, qualifications, and job role. In addition, salaries can vary vastly depending on the company and geographic region. This program will prepare learners for various job titles including:

  • Digital Marketing Specialist/Manager
  • SEM Marketing Specialist/Manager
  • Search Engine Optimization (SEO) Specialist/Manager
  • Content Strategist Web Analyst, Pay-Per-Click (PPC) Manager
  • Social Media Specialist/Manager
  • Email Marketing Specialist/Manager

Skills Covered

This program will equip learners with the following skills and work competencies:

  • Social media management & advertising opportunities
  • PPC, SEO, SME, and content strategy
  • Visual communications techniques
  • Apply the scientific method to digital marketing: testing, measurement, and evaluation
  • Email marketing, CRM, and marketing automation
  • Marketing fundamentals and strategies, budget management, and team management
  • Data visualization, segmentation, bid management, and web analytics
  • Campaign planning, page optimization, and link building

Subject Matter Expert

Norman Valdez

Norman Valdez

Norman Valdez is the Director of Technology and Communications, Digital Transformation Strategist, and Instructor based in Toronto, Ontario, Canada. Having worked in digital media, marketing, and communications for more than 15 years, he is an accomplished professional. His areas of expertise include implementing new systems and technologies to aid organizations in achieving their objectives, offering insightful analysis into pressing societal issues, and using technology to bring about positive change.

At CERIC, a nonprofit that promotes education and research in career counseling and career development to improve Canadians' economic and social well-being, Norman currently serves as the Director of Technology and Design, Marketing, and Communications. Norman is enthusiastic about developing CERIC's digital marketing strategy, boosting online engagement, enhancing digital project management, putting in place a digital transformation strategy, and analyzing website and social media data in his current position.

In the course of his twelve years at CERIC, Norman has introduced and put into practice a number of cloud-based tools, including Huddle, Eventbrite, MailChimp, Wufoo, SurveyMonkey, Dropbox, Slack, Zoom, Buffer, Salesforce, Office365, WordPress, QuickBooks Online, GoToWebinar, Zapier, and LastPass. He has also played a significant role in hiring staff, some of whom are now important team members. In addition, he oversaw CERIC's recent branding initiatives, launched CareerWise and OrientAction, two new content curation platforms, and unveiled the Digital Transformation Strategy, a strategic plan to improve the organization's use of technology.

In addition, Norman teaches MEDI1022 Social Media and Emerging Technology at Toronto Business College. He was the project director and co-founder of Vivid Design and is a co-host and owner of One Hour Podcast.

Ready to Take Your Education to the Next Level?

Enroll Now

Unlock a world of opportunities in the industry by enrolling in our program. Gain access to cutting-edge curriculum, expert instructors, and accredited certifications that will propel your career forward. Don't miss out on this chance to receive a comprehensive education and set yourself apart in the thriving market. Enroll today and embark on a transformative learning journey with Online Learning.

CONVENIENCE

$9,000/Bootcamp
Full access to the course
Financial Simplicity
Full support
Certificate of completion

PAY ALL AT ONCE

One Time Payment

Paying the total cost of the bootcamp upfront.
Enroll Now
Recommended

FLEXIBILITY

$1,800/month for 5 months
Full access to the course
Payment flexibility
Full support
Certificate of completion

INSTALLMENT PLAN

Pay over the course of the bootcamp

Dividing the total cost into equal monthly payments.
Enroll Now

Frequently Asked Questions

Learn more about our amazing programs. If you have any additional questions or need further assistance, please feel free to reach out to our dedicated support team at hello@millersville-university.com or call us at (781) 968-5818. We're here to help you on your online education journey!

How do I access the online bootcamps and microcredentials courses?

Once you enroll in a course, you will gain access to our user-friendly online learning platform. Simply log in using your credentials, and you'll have instant access to all course materials, including video lectures, reading materials, assignments, and discussions.
Are the bootcamps and microcredentials certificate programs self-paced?

Yes, our courses are self-paced, allowing you to study at your own convenience. There are no strict deadlines, giving you the flexibility to learn at a pace that suits your schedule. You can access the course materials anytime and progress through the content at your preferred speed.
What are the steps in the enrollment process?

It is as easy as clicking on "Enroll Now" and submitting your information and payment. If you need any assistance before enrolling please reach out to one of our Admissions Counselors at hello@millersville-university.com
What are the technical and equipment requirements?

For best performance, you should be using the most up-to-date version of Chrome, Firefox, Edge, or Safari. These Micro-Credentials can be run on Windows, Mac, Linux, iOS, Android, or any other device with a modern web browser.

Supported Browsers:

Current and first previous major releases of the following browsers are supported.

  • Chrome 96 and 97 or higher

  • Firefox 95 and 96 or higher

  • Safari 14 and 15 (Macintosh only) or higher

  • Edge 96 and 97 or higher
What is the refund policy?

  • No refund will be issued if the student has paid in full or in part and has logged in to the LMS with the login credentials.

  • A student with access to the course will not be eligible for refunds. Access entails logging in to the course.

  • A student is allowed a full refund of the purchase price within 24 hrs. if the user does not log in to the LMS.

  • No refunds are allowed after 24 hrs. of purchase, even if the student does not log in to the course indefinitely.
Who do I contact if I have additional questions?

Please feel free to use any of these options to reach out to us. We would love to hear from you!
Want to learn more?

Reach out to our team!